Rong Zhong
Associate Professor
Research Interests
My research employs large-scale datasets, textual analysis, and statistical modeling to examine how corporate practices—such as financial reporting and governance mechanisms—affect innovation outcomes and long-term value creation. We explore timely questions such as how firms adapt to environmental pressures, how AI and media shape investor decisions, and how transparency influences firm behavior.
At a Glance
- Title Associate Professor
- College College of Business Administration
- Department Department of Accounting
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