Lan Nguyen Chaplin

    Email Address: nguyenl@uic.edu
    College: Business Administration Department: Managerial Studies
    Title: Associate Professior
    Office: University Hall: 2206
    Webpage: http://business.uic.edu/home-uic-business/faculty-departments-research/department-of-managerial-studies/faculty/lan-chaplin
    Participating in the Chancellor’s Undergraduate Research Awards program: Yes

    Research Interest:
    Children's Consumer Behavior
    Branding
    Materialism
    Identity and Consumption

    Minimum time commitment in hours per week: 10

    Qualifications of a Student:
    Minimum GPA: 3.50
    Honors college student
    Year--Junior or Senior only
    Prereq--MKTG 462: Marketing Research

    Brief Summary of what is expected from the student:
    Students will be expected to do extensive literature searches and assist in various aspects of developing consumer behavior and/or branding studies on an as needed basis (e.g., developing study stimuli (materials), calling potential data collection sites). Students will also be expected to assist in preparing various aspects of presentations and manuscripts such as figures, tables, and references, on an as needed basis. This position would be ideal for students interested in gaining valuable research experience prior to applying to graduate school. Students are expected to be detail oriented, to work quickly but carefully, and to be proactive (suggest good ideas to Professor Chaplin).
    Qualifications of Students:
    Minimum GPA: 3.50
    Honors college student
    Year--Junior or Senior only
    Prereq--MKTG 462: Marketing Research
    If interested, please email: nguyenl@uic.edu (Please attach a resume)

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